About designACE

LinkedIn Strategy & Growth Marketing for Small Businesses


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LinkedIn Strategy & Growth Marketing for Small Businesses

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OUR MISSION

LinkedIn strategy and growth marketing are at the core of how we help small businesses and entrepreneurs build trust, expand their reach, and drive real, measurable impact.

We support brands that want to grow with intention, using LinkedIn to increase visibility, strengthen relationships, and create opportunities that align with their long-term goals. Every strategy we deliver is tailored, practical, and designed to translate platform activity into meaningful business results.

Our work helps clients:

  • Increase LinkedIn engagement and grow relevant audiences

  • Generate quality leads through strategic outreach

  • Build scalable business models that support sustainable growth

Graphic illustration of a person launching upward on a rocket, representing growth, ambition, and a forward-looking vision for small businesses.

OUR VISION

LinkedIn marketing for small businesses has the power to create stronger connections, more equitable visibility, and long-term growth when used thoughtfully.

We envision a thriving community of Canadian small businesses that support one another and grow together, using LinkedIn as a platform to share expertise, build credibility, and strengthen client relationships.

Through targeted campaigns and flexible growth marketing strategies, we help entrepreneurs expand their reach, collaborate more effectively, and drive measurable impact with purpose.

OUR VALUES

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Community-Driven Growth


We believe in building a supportive ecosystem of Canadian small businesses that uplift and empower one another. Growth is more than numbers—it's about creating meaningful connections that fuel collective success.

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Authentic Engagement


We focus on organic LinkedIn engagement and real relationship-building. Every interaction is crafted to build trust, spark conversation, and drive long-term brand credibility.

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Strategic Acceleration


We take a data-driven approach to LinkedIn marketing and small business growth. With strategic outreach and targeted campaigns, we help businesses expand their reach, generate leads, and grow sustainably.

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Measurable Impact


Every campaign is designed to deliver trackable business results. From boosting engagement to attracting high-quality leads, we focus on what matters—real outcomes that support your growth goals.

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Adaptability & Flexibility


No two businesses are the same. We offer tailored LinkedIn and growth marketing strategies that evolve with your goals and respond to the changing needs of your industry.

MEET THE TEAM

Your Partners in LinkedIn Strategy, Growth, and Success

Behind every successful strategy is a team that understands growth marketing and how relationships are built, especially on LinkedIn where trust and consistency drive results.

At designACE, our team brings decades of experience across marketing, business development, and LinkedIn strategy for small businesses. We help businesses improve LinkedIn visibility, engagement, and conversion through thoughtful strategy, authentic outreach, and clear execution.

Our work is collaborative and grounded in long-term goals. We focus on building LinkedIn growth strategies that evolve with your business and support consistent, meaningful progress over time.

Get to know the people driving your brand’s visibility and engagement on LinkedIn.

Andrew Charles Edwards, Founder and CEO of designACE, standing with arms crossed and smiling confidently.

Meet Andrew (ACE)

Founder and CEO

With over 15 years of experience in B2B sales and growth marketing, Andrew brings strategy, storytelling, and just the right amount of sass to help small businesses scale with confidence.

He's also a Board Director at the Mobile Giving Foundation Canada (MGFC) and a Futures Partner at OCAD U CO, where he contributes to shaping innovation and impact across sectors.

When he’s not building brand authority on LinkedIn, he’s probably hanging out with his two Bengal cats—Ben and Henry—who definitely think they run designACE.


Christine Reynolds, Founder and COO of designACE, standing and smiling with a relaxed posture.

Meet Christine

Founder and COO

Christine sees what others miss. With a background in service design, marketing, and facilitation, she’s spent over 15 years helping small businesses bring clarity to complexity—and turn good ideas into smart, scalable strategies.

She’s also a Partner at MGFC and a Futures Partner at OCAD U CO, where she contributes to bold, community-driven innovation.

Outside of work, Christine unwinds with crossword puzzles, weekend hikes, and the occasional detour into the wild world of home renovations—where she’s learning firsthand what it takes to build (and maintain) a solid foundation. She also shares an office with Comet, her energetic Golden Retriever sidekick and professional stick finder.


Joanna, Marketing and Client Lead at designACE, shown in a portrait with hands relaxed in front.

Meet Joanna

Marketing & Client Lead

Joanna helps keep our systems aligned, our marketing organized, and our client campaigns running smoothly. She leads content planning, LinkedIn scheduling, newsletter strategy, and project coordination—both for designACE and the businesses we support.

She was also the very first virtual assistant at designACE—proof that strong foundations start with the right people.

Outside of work, Joanna is a dedicated youth volunteer and shares her home with a cheerful crew of dogs, cats, and hamsters. A proud Filipina, she brings heart, structure, and follow-through to everything she touches.


Marco, Visual and Graphic Designer at designACE, standing with arms crossed and looking forward.

Meet Marco

Visual & Graphic Designer

Marco is the design brain behind the brand. With a background in multimedia design and a sharp eye for detail, he creates visuals that don’t just look good—they communicate clearly, convert better, and elevate every touchpoint.

From brand visuals and marketing assets to video editing and email design, Marco brings creative thinking and technical skill to every project—helping small businesses show up with polish and personality.

When he’s off the clock? You’ll probably find him with a guitar in hand—because yes, he’s Filipino, and yes, he’s musically gifted too.